Design: Alexandra Pershina
Project Type: Student Project
School: HSE Art & Design School
Tutor: Leonid Slavin
Packaging Consultant: Evgeny Razumov
Packaging Contents: Flower seeds
Packaging Substrate / Materials: Carton, paper, gold foil
Printing Process: Digital printing, Foil stamping
Floraison. The line of seeds of rare plants.
We all want to be involved in something more, right? Imagine if you are invited to a secret community? With Floraison, it will become a reality. United by a love of home plants and curiosity about growing unusual flowers, the mysterious Floraison community will help you grow something truly rare.
On the front side is a beautiful symbol of the community – a key with the letter F, entwined with flowers, embossed and covered with golden foil. Each type of seed has its own watercolor illustration that reflects the plant in its adult state. Also, on the front side is the name, variety and number of seeds in the package
The package opens like a vertical postcard, the edge is held by a golden sticker, which at the same time is a protection against unauthorized opening. (after all, there is a very valuable thing inside!)
The brand name is based on a combination of two words "flora" and "mason", which successfully add up to the French word "floraison", which means "blooming". It becomes the name.